Ash

Ash, portrayed by Beto Ochoa, is a character in the ARG of Scream. He and his best friend Sarah opened a TikTok channel named "TooBrAshSarah", and discussed the recent killings in Woodsboro.

Background
Ash was a student of Woodsboro High School, and he joined the Woodsboro Horror Film Club along with his best friend Sarah. Originally, they ran a TikTok channel called "20_sided_toDiefor", but they later abandoned it, and started a new channel called "TooBrAshSarah".

Scream ARG
Some of the followers from the Woodsboro Horror Film Club's Facebook group has received a Woodsboro postcard with a QR code, which was linked to Ash and Sarah's newly opened TikTok channel. A hand written message by Ash and Sarah was also seen on the back of the postcard, thanking the followers for supporting the Film Club and asking them to follow their new TikTok channel "TooBrAshSarah".

Although Ash was mentioned in the 1st video as the answer of Sarah's best friend, and briefly referenced in the 2nd video, he was not seen until the 3rd video, where he and Sarah did a "Best Friends Challenge" (Horror Movie Edition). In the video, they answered a total of 7 questions, in which they have to point out who they believed the questions were referring to. Ash believed Sarah would be the one to cover her face during a scary movie, she was the one who has watched Stab the most times, and she was more likely to be the killer. He also believed he would be the one who scared to look behind him, Sarah was the film buff among them, Sarah was more likely to be the final girl, and he would be the one to die first.

The 4th video was about the Top 5 Slasher Kills, where Ash was introduced as the guest host of the video by Sarah. According to Sarah, their number 5 was the death of Vera Sanchez from Friday the 13th Part III, where number 4 was the death of Frau Brückner in Phenomena. Their number 3 was the death of Martha Manganiello in Deep Red, and number 2 was the death of Casey Becker in Stab. Finally, Sarah's all time favorite was presented by Ash, and it was the death of Julius Gaw in Friday the 13th Part VIII: Jason Takes Manhattan.

Someone was murdered in Woodsboro, and after awakening for the whole night, 346 text messages and 17 phone calls, Ash and Sarah confirmed Ghostface was back in the 6th video, as an answer to another TikTok user who was asking them for details about the murder. They then mentioned Billy Loomis, Stu Macher, Tatum Riley, Randy Meeks, Sidney Prescott, Gale Weathers and Dewey Riley from the Woodsboro Murders|original killing spree. In addition, They believed they were dealing with another round of copycat killings, and they named all the previous copycat killers, including Jill Roberts, Charlie Walker, Roman Bridger, Mickey Altieri, and Nancy Loomis. Sarah also declared the channel would temporarily focus on the new killing spree, but Ash claimed they should not be getting too involved in the killings while it was happening. In spite of that, they urged people to use the hashtag "SAVEWOODSBORO" to stay in the conversation.

In the 7th video, after deep dived into the previous killings, Sarah concluded these killings have never been random or isolated, and that the killers have always been a friend or associate of the victims. Therefore, Ash and her started to talk about the people involved in the lastest murder, such as Wes Hicks, the son of sheriff Judy Hicks, Amber Freeman, her friend Tara Carpenter, and Tara's older sister Samantha Carpenter, who was in a relationship with a man named Richie. They also mentioned Mindy Meeks-Martin, her brother Chad Meeks-Martin, Chad's girlfriend Liv McKenzie, and an older man named Vince whom Liv used to date. They ended the video by telling people to stay safe, and to share any findings about the killing spree with the hashtag "SAVEWOODSBORO". The 8th video was a continuation of the last video, and after reading the comments about Mindy and Chad's surnames, Ash and Sarah revealed these two were the niece and nephew of Randy Meeks.

Ash was absent in both the 9th and 10th videos, but he was mentioned by Sarah in the 10th video because he has sent her a poster of Stab as a gift for the 25th anniversary of the original Woodsboro Murders. Sarah then promoted a special screening event on 14 January, and claimed Ash and her would very likely be attending. Later, Ash returned in the 11th video, but he was only seen in the background lying on bed and looking at his phone, while Sarah was urging people to follow the hashtag "SAVEWOODSBORO", as well as asking people to send them any suspicious footages to "stopthestab@gmail.com", and it led them to the first submission which was shown in the 12th video. The submission was from a man who theorized Randy Meeks being alive, and was behind the new killings. The man then showed a security footage of an empty street at an unspecific night, with a dark figure suddenly walked past the camera in a quick speed. He claimed the footage was from his aunt's house located one twon over Woodsboro, and that the dark figure was seen holding a knife. However, Ash and Sarah were laughing after watching this silly submission.

Wes Hicks posted a strange video recently, so Ash and Sarah decided to discuss it in their 13th video. In Wes' video, he was seen expressing his feeling about discovering his friends were not really his friends, he then warned people to arm up and be safe. Ash believed they should take Wes off from the suspect list, as killers normally would not warn people to arm up, but Sarah argued it could also be what Wes wanted them to believe. Soon, they received an anonymous DM with a security footage where Ghostface was spotted. Therefore, in their 14th video, Ash asked people to use their skills to find out the height of the killer after releasing the footage. However, Sarah believed asking people to investage was too dangerous, and she simply told people to stay safe.

The 15th video began with Sarah, and then a collection of photos from the suspects, while a computer generated male voice narrating some thoughts about each photo. The first photo showed Tara Carpenter and Amber Freeman hugging each other, with the narrator claiming they were likely safe. The second photo was Sam at a crime scene, and the narrator made a comment about the absent of her boyfriend Richie. The third photo showed Richie solely, while the narrator was questioning his reason in Woodsboro. The fourth photo featured Liv McKenzie and her boyfriend Chad Meeks-Martin, with the narrator focusing on the strange bruises seen on Chad's arm. The fifth photo showed a happy Wes Hicks and Mindy Meeks-Martin looking at Mindy's phone, and the narrator wondered who they were texting. The sixth photo was Vince in his car, with a remark on him being creepy from the narrator. The seventh photo showed Gale in her red suit, and the narrator said the vultures were circling, suggesting someone was in danger. The eighth photo featured Judy Hicks outside her house, and the narrator brought up the fact that she used to go to Woodsboro High School with Sidney Prescott. The nineth photo was Dewey Riley in his truck, and the narrator asked what has he been up to. The tenth photo was Sidney Prescott, with the narrator expressing his surprise about her return to Woodsboro. The video ended with one last photo featuring Ash, with the word "Def sus" and hashtag "SAVEWOODSBORO" shown.

In the 16th video, Sarah and Ash released a photo of Chad Meeks-Martin and Mindy Meeks-Martin inside a pool table bar, and they compared the photo with the security footage where Ghostface was spotted from their 14th video. Sarah claimed the Ghostface spotted in the footage was likely to be 6 feet tall, while Ash hinted the Ghostface could be an athletic who got bruises. Although they were both clearly suggesting Chad was the Ghostface, they insisted they were not placing suspicion on anyone, and there was a possibility that Ghostface might not even be 6 feet tall, as the cloak could cause obstruction for them to determine the exact height. Lastly, they asked people for opinions, and if they have missed any clue.

Trivia

 * The name of Ash and Sarah's new TikTok channel "TooBrAshSarah", has highlighted the first letters of each word, making it "TBAS", which was an anagram of the word "STAB".
 * Dylan Minnette made a cameo appearance in the 13th video as Wes Hicks. Coincidentally, Minnette was well known as playing the male protagonist of TV series 13 Reasons Why.